We use visual auditory and kinesthetic modalities to convey our client’s messages in compelling video productions. Our process looks like the following:

• Richard is our copywriter and develops an original and compelling script based on our clients information AND our research. We often surprise clients with what we create because we can look at the subject from a fresh perspective. This is, after all what an advertising agency does for a living.
• Either Richard or another spokesperson records the face-to-camera presentation; we like to use a real person to create empathy with the audience. We don’t feel animated characters create the same bond with the viewer except in limited circumstances.
• The next step is to add testimonials. This is a potent addition to a convincing and authentic promotion for your business. Having genuine users of your product or service talk about their good experiences is as close to word-of-mouth advertising as you can get. It pays dividends, and the more you have the less resistance your prospect will have to making a purchase. You can record the testimonials yourself or if you are in the Los Angeles or Boston areas we can do this for you.
• Editing is completed in-house and often uses green-screen techniques to maximize control and effect. Sometimes a simpler video is called for and takes less time to complete. Once completed the Search Engine Optimization (SEO) begins and videos uploaded on to YouTube are optimized into the first page of Google and YouTube searches. This usually takes about 2 days to 2 weeks. On occasions, when the competition is very high, it might take up to 4 weeks to place a video on Google’s 1st page.

Below are just some examples of videos we have created from script to completion and placement on the first page of Google.